themed entertainment



Sesame Street, SeaWorld Orlando  

Orlando, Florida


In spring 2019, the Sesame Street neighborhood comes to life for the first time ever at SeaWorld, Orlando with over a dozen interactive moments for guests to touch and play along with their favorite Sesame Street friends as they explore the show’s iconic set. Interactives throughout the neighborhood offer different modes of engagement, from digital games and multimedia show moments, to set pieces that are activated by guests’ touch and presence.  

Designed for families and the series’ core three to five-year-old audience, each of the interactives features one or more early learning objectives, from executive function, motor skills, and early math to imaginative and creative play. In true Sesame Street fashion, all of this learning is cleverly disguised by the brand’s trademark humor, playfulness, and unforgettable cast of characters. Each interactive is designed to be compliant with current ADA standards, focusing on the needs of children in the core age range, such as height, reach range and assisted mobility, to encourage play with respect to all levels of ability.

As Producer and Designer, b/i’s scope included concept design, development, programming, fabrication, and installation for all eleven interactives. Our team also collaborated with SeaWorld to develop the Elmo Interactive Light-Up Bubble Wand, a unique retail opportunity that empowers kids to unlock even more hidden magic at designated interactive locations throughout the neighborhood. 

Watch the video above and check out all of our fun interactives in the links  below!

activities &
digital games
of Discovery &
Character Encounters
bubble wands