Elmo Interactive 

Light-Up Bubble Wand  

 

b/i worked with the SeaWorld team to develop a retail up-sell opportunity that takes a product beloved by guests across all SeaWorld parks, and adds a bit of magic to empower guests to unlock special content throughout the Sesame Street neighborhood. At designated locations, guests can tap their Elmo Interactive Light-Up Bubble Wand to recognizable touch points to discover new gameplay modes and exciting changes to the physical and acoustic environment.   

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Early Learning: Gross Body Movement, Socio-Emotional Skills, Language  

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