Mike Segawa

As the Art Director for Visual Experience Design, Mike leads the visual direction for bespoke projects and products, and oversees all b/i’s visual needs and brand identity. A few of Mike’s recent projects with b/i can be seen at Sesame Street Land at SeaWorld, Orlando, as well as The LA Music Center and the La Kretz Innovation Campus in Downtown LA.
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With a background in magazine publishing, branding and advertising, he has since cultivated a career in themed entertainment and exhibit design, and has designed for Walt Disney Imagineering and D23, and for major toy licensers like Jakks Pacific and Disney Consumer Products. Mike is also passionate about character design and illustration and draws for storyboards, comics and children’s books for Target.