meet the team

David Beaudry


Since founding the company in 2006, David has been its leader, principal researcher, software engineer and a creative force behind many of the company’s signature projects.

David is an avid technologist and lifelong creative with an ardent passion for finding new ways to bridge these seemingly disparate worlds. Over the years he has played the roles of scientist, sound designer, clarinetist, software developer, theatre producer, teacher and business owner. His career has taken him from on and off the many stages in Los Angeles, to the classrooms at Art Center College of Design and UCLA, to multimedia installations in the U.S., Germany, Italy, to artist residencies in Canada, Argentina, and the U.S.


Today David’s work and passion are reflected in most of the projects developed by b/i. His interests cross a wide variety of projects, including atmospheric entertainment for theme parks and live performance for theater, music, and dance, industrials for major film and television studios, public installations and experiential marketing campaigns, and interactive games for theme parks and cultural centers. His love for problem-solving has led to compelling innovations that make unique use of sensing technologies, specialty widgets, and custom show-control software.

David earned a Bachelor’s degree in Environmental Sciences from University of Virginia, as well as a Master’s and Doctorate in Clarinet Performance from UCLA.

leadership team

Valeria Beaudry


Valeria blends art and science in her career and her personal life, and that mix feeds and informs her passion for all things that are elegantly designed, be it fine art, museum exhibits, architectural structures, interactive systems, or theatrical events.   Originally educated as a chemist, Valeria has enjoyed an eclectic career since coming to the U.S. from Russia in 1993. She is sought after as a business consultant, project manager, and strategist, and has worked with variety of companies including Ernst & Young, Mattel, Warner Music Group and Disney. Soon after the company’s founding, she became a Principal at Beaudry Interactive, quickly applying her expert project management and problem-solving skills to technical design and creative principles. Her unconventional thinking and diverse background have been invaluable in designing and developing the extraordinary experiences Beaudry Interactive has been a part of.  With over 20 years of practical experience in managing complex projects, Valeria possesses a keen understanding of the key processes and components of complex, multi-faceted projects, and from conception to completion, ensures excellence in execution. As a producer Valeria provides overall project oversight and orchestrates the creative, technological, and physical design aspects of the company’s diverse projects.  

As Director of Creative Technologies & Production, Tim focuses primarily on designing the technical systems and networks that enable the magic, many of which can recently be experienced at Sesame Street at SeaWorld, Orlando, Ripley’s Guinness World Records Adventure in Gatlinburg, The Music Center of Los Angeles, and the Adventure Lab at Crayola experiences in Orlando, Easton, and Dallas.  


Prior to joining b/i, Tim worked as a systems consultant, helping organizations create and re-imagine technical, information, and broadcast systems. He also has extensive experience in live event production in graphics, video, audio, and lighting. 

Tim Pike

Director, Creative Technologies & Production

Mike Segawa

Art Director, Visual

Experience Design

As the Art Director for Visual Experience Design, Mike leads the visual direction for bespoke projects and products, and oversees all b/i’s visual needs and brand identity.  A few of Mike’s recent projects with b/i can be seen at Sesame Street Land at SeaWorld, Orlando, as well as The LA Music Center and the La Kretz Innovation Campus in Downtown LA. 

With a background in magazine publishing, branding and advertising, he has since cultivated a career in themed entertainment and exhibit design, and has designed for Walt Disney Imagineering and D23, and for major toy licensers like Jakks Pacific and Disney Consumer Products. Mike is also passionate about character design and illustration and draws for storyboards, comics and children’s books for HarperCollins.

Mike Segawa

Art Director, Visual

Experience Design

As Lead Developer, Mitch uses code to bring ideas to life. He pulls from his background in performance art—ranging from improv comedy to jazz percussion—to create compelling interactive experiences.

Prior to joining b/i, Mitch built experimental games in VR, AR, and beyond. He was the creator of Séance, an experience that merged the practices of games and immersive theater, featured at IndieCade 2016. Mitch tries to live every day like it's Halloween.

Mitch Mastroni

Lead Developer

Mike Segawa

Art Director, Visual

Experience Design

As Project Coordinator, Nicole supports the creative and production processes from concept through completion at b/i. With a background in Production Design and Themed Entertainment Design, she brings her organization and collaborative skills to contribute to the development of interactive and experience-based designs.


Prior to joining b/i, Nicole worked in live entertainment, helping to develop music programs that engage the community and foster creative learning. Nicole brings the same passion to her work as she does to her playful cooking during her free time.

Nicole Graber

Project Coordinator

Jim Botko

Strategy & Business Development

As b/i’s Strategy and Business Development exec, Jim is tasked with finding new opportunities to unleash Beaudry’s design and tech creative into theme parks, location-based entertainment, museums, and brand experiences. He brings creative development and business contacts honed over 30 years in the entertainment space.


For the first half of his career, Jim developed and oversaw production on low budget films and Movies for Television. This included 2 years in the MOW department of the nascent FOX Network and then 10 years at WBTV as VP Movies and Miniseries. He then transitioned into developing and acquiring live events for Pay Per View consolidator InDemand which ultimately lead him to producing game play trailers and TV spots for major video game publishers as co-head of the game division at Hammer Creative. Notable titles he helped launch include God of War, Arkham Asylum, and Assassins Creed. After 10 years at Hammer, he started working with the award winning animation team at Axis Studios, to help them expand their creative work in video games, TV series and Theme Parks.

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Mako has extensive experience at chasing squirrels and greeting humans. He makes it his business to be present at every staff meeting to observe and interject as needed. Additional duties include protecting his b/i teammates from package delivery people and is known for demanding mandatory play breaks.


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